Billie the Kid The Musical Socials
The Billie the Kid The Musical Socials project involved creating three distinct social media posts to promote the new musical. Each post featured a song performed by the leads and was designed to express the unique style of the character associated with the song.
Filming took place over three days during recording sessions and rehearsals, with a dynamic approach that balanced scripted shots with spontaneous moments. The videos successfully generated excitement and engagement for the musical’s three-day performance.
Client
Kyriacos and Company
Tools and Techniques
Edited in Premier Pro
Role
Videographer Video Editor
Cowgirl Thunder - featuring Jodie Steel
Peaches
My Favourite Guy
To promote the new musical Billie the Kid, we created a series of captivating social media posts designed to generate excitement and boost ticket sales for the three-day performance. The campaign featured three distinct videos, each highlighting one of the musical’s standout songs performed by the leads.
Our goal was to craft unique, character-driven content that resonated with audiences and effectively conveyed the energy and style of the production. By blending scripted shots with spontaneous moments from recording sessions and rehearsals, we aimed to capture the essence of the musical and engage potential attendees.
Introduction
The main goal was to create three unique social media posts, each centered around a different song performed by the leads of Billie the Kid. Each video needed to distinctly express the style of the character associated with the song. A challenge was ensuring that each video was visually and stylistically different while maintaining a cohesive promotional theme.
Goals and Challenges
We filmed across three days, capturing both the recording of the songs and the first rehearsal with the full cast. The shoot was very 'run and gun,' requiring us to react quickly to unfolding moments. We also planned and scripted some shots in advance, which allowed us to enhance the final edit with carefully curated content.
Approach and Creative Process
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Looking to create engaging and distinctive social media content for your next project? Contact us today to discuss how we can bring your vision to life with dynamic and creative video solutions.