University of Exeter Students’ Guild Motion Graphics
The "University of Exeter Students' Guild - Motion Graphics" project involved creating vibrant and engaging animations to support the guild’s new branding. Over the year, we designed two key videos for their video wall and developed motion graphic templates for social media. By leveraging footage of student activities and aligning with the brand's emphasis on love and kindness, we delivered modern, youthful visuals that resonated with the student community.
Client
University of Exeter Students’ Guild
Role
2D Motion Graphics 3D Motion Graphics
Tools and Techniques
After Effects Illustrator
Rebrand reveal video
Welcome to Exeter
This project involved a series of motion graphics initiatives for the University of Exeter Students' Guild throughout the year. As the sole motion graphics creator, we created two standout videos showcased on their video wall and developed motion graphic templates for their social media, all aligned with the guild's new branding.
Introduction
Goals and Challenges
The main goal was to express the new character of the University of Exeter Students' Guild's brand, utilising modern and youthful artwork to resonate with students. The brand emphasises love and kindness, and it was crucial to reflect these values in the animations.
Our approach involved understanding the brand through multiple calls to discuss the guild’s vision and journey. We used footage provided by the guild showing students engaging in activities and enjoying societies, which greatly informed the creative direction and helped capture the vibrant and inclusive spirit of the guild.
Approach and Creative Process
Bespoke Templates
Creating custom templates and animated assets has helped the social team spend more time creating content for their social media pages. Having custom templates allows them to drag and drop the assets over their footage to create a consistent brand.