Southern Water 2D Motion Graphics
We collaborated with Southern Water and Cavendish Consulting to produce an engaging video aimed at educating the public about water conservation. This initiative was part of Southern Water’s Water Resources Management Plan (WRMP), which outlines strategies to ensure sustainable water resources for the next 50 years.
The video focused on simple, actionable ways for households to reduce water usage, supporting the broader mission of raising awareness and fostering community participation in water conservation efforts.
The Southern Water conservation campaign video successfully communicated actionable steps for reducing water usage, supporting long-term sustainability goals. Through effective collaboration, custom graphics, and engaging animations, the project delivered a clear and impactful message to audiences.
Role
2D Animation Graphic Design Sound Design
Client
Southern Water (in collaboration with Cavendish Consulting)
Tools and Techniques
After Effects, Illustrator and Premiere Pro
Project Highlights
Educational Content: Developed an engaging narrative to explain how small changes at home can contribute to significant water savings.
Custom Graphics: Designed bespoke graphics to visually illustrate water conservation tips in a clear and relatable manner.
Dynamic Animation: Brought the graphics to life with smooth animations that maintained viewer attention and reinforced the message.
Goals:
Educate the public on simple and actionable ways to reduce water usage at home.
Support Southern Water’s efforts to ensure long-term water resource sustainability through public engagement.
Create a clear and visually engaging video that simplifies the message and encourages behavioral change.
Challenges:
Delivering a compelling message that motivates viewers to adopt water-saving practices.
Ensuring technical accuracy while maintaining simplicity in visual storytelling.
We worked closely with Cavendish Consulting to create a seamless production process. Beginning with the creation of storyboards, we outlined the video’s narrative and visual flow to ensure clarity and alignment with the project’s goals. Once approved, we designed and refined custom graphics to visually communicate key messages.
Animation played a critical role in bringing the video to life. Using Adobe After Effects, we crafted smooth transitions and dynamic elements that captured attention while emphasizing important points. The final product was an informative, visually appealing video that aligned with Southern Water’s mission.
Approach
Contact us.
Need compelling animations to communicate your message effectively? Contact us today to see how we can bring your vision to life with engaging and informative visuals.