Read in Read Out - Case Study Animation
This case study animation was created to showcase the copywriting work of Henry Small, Jonatan Fligelman, Miguel Marques, and Daliana Balan from Miami Ad School Madrid. Their project, Read In, Read Out, integrates the Headspace app with Penguin Children’s Books, providing parents with moments of meditation while reading to their children. The video serves as part of their entry for the prestigious Clio Awards.
Client
Henry Small, Jonatan Fligelman, Miguel Marques, and Daliana Balan
Role
2D Animation Sound Design
Tools and Techniques
After Effects and Premiere Pro
Brand-Aligned Animation: The animation closely follows Headspace’s signature visual style, ensuring that it seamlessly fits within their existing content ecosystem.
Dynamic Visual Storytelling: The video translates static storyboards into fully animated sequences, enhancing engagement while staying true to the team’s original vision.
Award-Worthy Presentation: As a submission for the Clio Awards, the animation needed to be polished, professional, and compelling in its storytelling.
Project Highlights
Goals:
Transform the team’s creative vision into a dynamic animation that effectively communicates their idea.
Ensure seamless integration of branding elements to align with Headspace’s existing content style.
Maintain high production value for an awards submission.
Challenges:
Adapting still storyboards into engaging motion graphics while keeping the animation smooth and visually cohesive.
Matching the animation’s flow to the voiceover, ensuring synchronization and clarity.
Applying traditional animation principles to enhance movement and create a polished final product.
To achieve the desired aesthetic, the animation was created at 12 frames per second, reinforcing the hand-crafted, cartoon-like quality of the visuals. Each scene was carefully animated to bring characters and elements to life while maintaining a natural and engaging rhythm. The animation was built from Jonatan Fligelman’s original artwork, broken down into individual elements for smoother transitions and storytelling.
Working from the team’s storyboard, I ensured that each scene captured the essence of their concept while staying faithful to the Headspace brand identity. The final animation highlighted their work in a way that was visually engaging and impactful, perfectly complementing the case study’s message.
Approach
Result
The team was thrilled with how the animation turned out, as it effectively showcased their work exactly as they envisioned. The case study animation helped them present their concept professionally, making it a strong contender in the Clio Awards. The reception has been overwhelmingly positive, and the video continues to gain attention in the creative community.
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